In an attempt to curb Google’s dominance, European Parliament is getting ready to draft a non-binding resolution proposing the company’s search engine operations be split from the rest of its business. The motion does not mention Google in such explicit terms, but it is by far the leading search engine provider, with an estimated 90 percent market share in Europe.
European politicians are seeking ways to rein in Google’s power, as concern grows regarding American companies’ control over the Internet industry. While the motion is a non-binding resolution, it would be the most far-reaching action proposed to date, and would increase pressure on the European Commission to take action against Google.
According to Reuters, the motion “calls on the Commission to consider proposals with the aim of unbundling search engines from other commercial services as one potential long-term solution” to leveling the competitive playing field.
Google has already faced harsh criticism in Europe regarding everything from privacy to tax policies, which its executives believe is linked to Europe’s negative perception of the United States in general. The company is so large it is now inspiring distrust from politicians and business executives, in addition to the general public.
Andreas Schwab, the German Christian Democrat lawmaker who co-sponsored the resolution, told Reuters it was “very likely” to be adopted by his own centre-right group – the largest in parliament – and was supported by the main centre-left group as well.