Amazon has become the leader in tablet satisfaction, according to J.D. Power and Associates. Only five months ago, this title belonged to Apple.
The Amazon Fire HDX won first place in the J.D. Power tablet satisfaction survey, scoring an 827 out of a possible 1000 for the first time in the company’s history. Apple came in a close second with a score of 824, and Samsung placed third with 821. Asus and Acer rounded out the top five.
The survey measures performance, ease of operation, features, styling, design and cost to get a final score. Amazon managed to pull ahead of Apple due to its high scores in the ease of operation and cost categories.
“Within the tablet segment, there’s a balance of cost and value, and for this period, Amazon was at the equilibrium,” said Kirk Parsons, senior director of telecommunication services at J.D Power. “For the money, [Amazon tablets] do what buyers need them to do. And the Mayday feature really helped them in ease of operation.”
Regarding Amazon’s jump from fourth place in the previous survey to first, Parsons admitted, “I figured [Amazon's] scores would improve, but I didn’t think they’d take the top spot.”
Amazon is one of today’s leading companies in terms of growth and services. It will be interesting to see if it can maintain its current grasp on the tablet market.