OUR LATEST INSIGHTS

Up to date, high-level business information that is relevant to our clients and contacts, helping keep up to date on the ver-changing business world of today.

Learn More

Cal Wilson / March 15, 2021

A Look to the Future: 6G

Advancement in technology is inevitable. From how we work, to how we play, to how we live our lives, technology has created a revolution that will continue to grow. As time passes and tech continues to improve, what was the latest and greatest yesterday, is considered old news today.

As wireless communication becomes increasingly essential to our daily lives, the demand  for wireless connectivity is escalating at an exponential rate, and technologists  and engineers have already turned their attention to its newest incarnation: 6G.

So, what is 6G and what will it look like?

These are the questions everyone has been asking since providers like Samsung, Nokia and Huawei announced the start of their 6G research and development over the past few months. 6G is shorthand for the sixth generation of wireless networks, the successor to 5G cellular technology.

With 5G networks having only very recently rolled out across the world, it might feel a little premature to accurately predict what 6G will look like – after all, it doesn’t exist yet. But there are several early indications as to what advancements we could see.

Here’s what we know so far about 6G technology, and what the future of wireless connectivity might hold.

Faster Download Speeds
Speed will likely be the most notable upgrade, as 6G is expected to see several hundred gigabits per second speeds, or even ranges into the terabytes. To put that into perspective, the current fastest 5G networks download a 90-minute movie in around 60 seconds. 6G download speeds would allow more than 140 hours of movies in that same minute.

Reliable Network
Along with the lightning-fast speeds will come improved network reliability. As entire companies and even industries have now moved to working online, faster and more reliable connectivity would improve the evolving needs of our hyper-connected world, meaning no more pixelated video calls or frustration over dropped connections during remote work meetings. At home, a more reliable network would allow for more securely connected devices, far exceeding anything that 5G will offer and putting an end to slow loading times and improving video streaming stability.

Improved Coverage
This significant upgrade would dramatically increase coverage in places like rural areas, where acquiring high-speed internet has often proven impractical. Broader coverage could see wireless networks spread their service wider, with accessibility extended to boats and ships miles out to sea, commercial flights thousands of feet in the sky, and potentially as far reaching as satellites and space stations outside of the earth’s immediate orbit!

With estimates placing a commercial roll-out around 2028, at the earliest, much of the above is still industry speculation. One thing, though, is for sure – when it finally arrives, 6G will be a connectivity game-changer for all of us.

Cal Wilson / March 6, 2021

A leader’s duty to accessibility

It can be hard to talk about disability and accessibility without perhaps being overwhelmed by the various intersections and varieties those terms encompass. What is accessible for one disabled employee might not cut it for another. While accessibility and disability might look different to each employee, client, or customer you encounter, the benefits to prioritizing their health and safety will positively impact your work environment for everyone.

Many workers with a disability function every day in an environment that was not designed for them. They do their work, meet their deadlines, and bring value to many businesses despite many social and structural obstacles set before them. However, the physical and emotional labor that goes into navigating an abled-centric world is exhausting, and can both negatively impact work and exacerbate disability. In order to prevent burnout, ableism, and continued hardship for your disabled employees, it is important to look beyond the legally mandated guidelines for accessibility, and truly focus on equity for individual employees as well as the culture of your workplace as a whole.

As a leader, it’s important that you look discrimination directly in the eye and make a concerted effort to face it down. Unfortunately, it’s not always so easy to see discrimination when it’s not happening directly to us, and while the culture surrounding workplace discrimination is gradually changing, it can still be extremely daunting for someone experiencing discrimination in any form to speak up. So how can you be proactive in order to best protect your employees?

RightHear, a company that focuses on accessibility tools and advocacy, offers advice to employers looking to make their environment more accessible. Two of their central suggestions are to “get educated” and “work as a team.” This might include taking sensitivity training, doing research, and simply being proactive about what might be a potential obstacle to a disabled coworker, rather than putting the burden of education on that coworker.

How can you make sure that you’re being accommodating to all your employees, regardless of whether or not they live with a disability? First, you can take the time to simply examine the layout of your building. Where might hallways be too narrow, or furniture be obstructive, to an employee who uses a mobility aid? Is your equipment usable by employees who are vision or hearing impaired? Is your sick day policy practical for employees with mental illness? You can undertake this inventory of your environment and company culture with the collaboration of your whole workforce.

Reconsider the concept of “normal” in the workplace:

Annika Konrad is a disability researcher and advocate from the University of Wisconsin-Madison. In a 2018 publication in Business and Professional Communication Quarterly, Konrad said, “all professionals need to actively question what has been assumed as ‘normal’ in workplaces and view ability as a multifaceted, embodied quality that manifests itself in different forms in different bodies…” In other words, ability looks different for everyone, and your workplace culture should reflect the needs and strengths of the people who bring it to life, rather than normative, often ableist, expectations.

An emphasis on community learning and a cultural shift towards accessibility in your workplace will be healthier for all your employees, not just the ones who have visible or disclosed disabilities. Compassion, empathy, and respect are integral values in a teamwork environment, as well as in practicing accessibility. This won’t only assist you in hiring the best person for the job, but it is also important in order retain your talented employees. Practicing proper accessibility in your workplace is not just beneficial, but vital to the health of your business.

Cal Wilson / March 1, 2021

How can a fleet card save your business time and money?  

In a nutshell, a fleet card (or fuel card) is a type of payment card that allows for easy management of expenses associated with company-owned vehicles. Unlike a corporate credit card–which can be used for a broad set of authorized purchases – fleet cards are designed to be used specifically for expenses related to managing vehicles. Businesses such as trucking companies, ridesharing services or delivery providers will often issue individual fleet cards to employees who use and operate corporate vehicles, to cover fuel, vehicle repairs and maintenance expenses.

This is an exciting time for the fleet card industry. Businesses are looking to improve the management of fuel bills, and fuel cards are a useful tool regardless of the size of your business –from a sole operator with one delivery truck, an owner of a mid-sized fleet or a large national trucking company. Fleet cards can help your organization in many ways.  Here are just a few examples:

Accurate Records and Flexible Reporting. 

With exceptional reporting and analytics abilities, fleet cards enable owners/managers to stay informed of all business-related expenses, via real-time purchase reports. Automated data also removes the requirement for the completion of costly expense reports and manually administering reimbursements to employees.

Spending History & Budget Control.

Since each fleet card is linked to an individual employee, a business can use their transaction information to monitor spend efficiency and fuel consumption. These types of detailed purchasing controls help better manage overall company fuel expenses and allow for accurate budgeting estimates and adjustments in credit limits when needed.

Driver Convenience. 

Another consideration when deciding whether to use a fuel card program is the added convenience for the driver, as extra mileage traveled to find an accepting merchant results in added cost to the company. Since fuel cards are accepted at the vast majority of gas stations, drivers will be able to fill the tank when and where they need to.

Reduce Fuel Expenses. 

As a bonus, many fleet cards that are currently on the market offer additional fuel discounts and regular promotions. As fuel is the highest expense in the transportation industry, this can account for some significant savings at the pump!

Joe Weppler / February 16, 2021

Growing your Bottom Line by Minimizing Fuel Costs

Anyone whose livelihood depends on them being on the road for extended periods knows the costs associated with being away from home can add up quickly. Food, lodging, and especially fuel are significant expenses. Indeed, fuel is the top variable expense for any fleet — often equating to  more than 75 percent of a fleet’s variable expenses.

A fleet of 500 vehicles, each driving 24,000 miles per year, accumulates 12 million total miles annually. With numbers this large, even a small change can mean big savings. In fact, if they could reduce their bills by a mere quarter of a cent per mile, this fleet would save $30,000 next year.

Due to the volatile nature of fuel prices, getting your costs as low as they can and keeping them there is very important to any trucking company. Here are some ways you can do just that:

Fuel Management Tools and Cards

Understanding your fueling patterns is important and can allow you to properly address your fuel efficiency. Often paired with traditional electronic logging devices, fuel management software can help you track how fuel is purchased, how to schedule your maintenance, and how to plan the most efficient routes. Plus, you can use them to highlight areas of high fuel consumption or difficult track, as well as fight potential theft.

Fuel cards are also excellent tools to stop abuse in its tracks, allowing managers to track fuel purchases and eliminate non-fuel purchases if they need to. They can even be used to specify the types of fuel drivers  can put in their vehicles, cutting fuel costs and saving on maintenance down the line.

Driver Behavior and Practices

There are plenty of ways that a driver can save money on fuel, simply by how they choose to operate the vehicle. Taking advantage of fuel-saving options like cruise control, cutting out unnecessary time spent idling, and reducing top-end speed can all impact your bottom line.

Driver coaching programs can teach your drivers how to avoid jackrabbit starts and anticipate stops in advance. Many companies even provide driver incentive programs to reward those who focus on implementing best practices to cut costs down the line.

Equipment and Proper Maintenance

There are tons of options you can invest in if your goal is to save your fleet cash in the long run. Aerodynamic-focused equipment such as wheel covers, gap reducers, and trailer wings can increase your fuel efficiency at relatively low cost, while a focus on fuel-efficient truck designs, high-efficiency alternators and the latest safety technologies can be more expensive, but even more impactful.

When it comes to regular maintenance, even the simplest checks can help reduce your overall fuel costs. Ensuring you keep accurate tire pressure as well as proper rotation frequency and position on your vehicles reduces the chance of bad tires hurting your fuel economy. Additionally, keeping your air filters clean will both limit exhaust emissions and overall increase your fuel efficiency.

If you’re really looking to save cash on your fuel expenses and you have the time and expertise required, fuel rebates and proper fleet card and service negotiations can grow your bottom line before any of your drivers even turn over the engine. For more information, visit www.schooleymitchell.com/offices to find a Schooley Mitchell representative near you.

Joe Weppler / February 8, 2021

The COVID-19 Impact on Global Energy Consumption

According to the International Energy Agency, electricity demand dropped significantly under lockdown, with the dramatic reduction in services and industry over the course of the COVID-19 outbreak only partially offset by a higher residential use.

Additionally, across all major regions, the power mix saw a shift towards renewables following lockdown measures due to low operating costs and depressed electricity demand. Natural gas remained the leading source of electricity in the United States, but renewables, coal and nuclear power found themselves trading second place amongst themselves as lockdown measures ebbed and flowed and temperature averages shifted across the country.

In general, across the planet, the IEA found that electricity usage typically fell by up to 20% for each month a nation’s lockdown persisted, and overall electricity demand faced a slump unparalleled since the Great Depression.

As different nations employed different lockdown methods and regulations, their energy consumption rates followed suit. France, India, Spain, the UK and the north-western United States saw their consumption fall by nearly 15% during lockdown periods. In China, the first nation to implement lockdown regulations, energy usage dropped 6.5% in the first quarter. At the height of its outbreak, Italy saw electricity demand drop as much as 75% at times.

One positive of the pandemic could be the dramatic rise of renewable energy, which is now accounting for a record amount of overall energy usage. According to the IEA, this rise could be partially attributed to the fact that you can’t simply shut off a solar or wind farm in the same way that you can turn off a gas-fed power station. This rise in renewables and an overall reduction in industry saw global CO2 emissions reduced by more than 5% in the first quarter of 2020, which increased to nearly 8% by December. This drop in emissions is not only the largest drop ever recorded, but the largest relative drop since the second world war.

The COVID-19 crisis has added a brand new layer of uncertainty to the energy industry, and the resilience of investments will continue to be tested in the coming years. The pandemic will continue to trigger behaviour changes at home and in the workplace and the market will continue to adjust to shifts — for example, the drop in aviation transport and its recovery efforts.

On top of all that, government policy and response to the pandemic, as well as the focus of stimulus spending, will continue to have a major impact on the industry.

One thing is certain — turmoil in the energy industry means that now is the perfect time to analyze your energy bills and usage to best prepare for the future.

Joe Weppler / February 6, 2021

Finding small breakthroughs in bad ideas

When we’re sick and tired of the drawing board, it can be tempting to tell ourselves that all the good ideas have been taken. As far as scapegoats go, it’s a strong one – or it would be, if it were true.

While it’s fair to say that niches can be oversaturated and innovation can be difficult, the truth is that there is no such thing as a perfect idea. There is nothing that can’t be improved, somewhere or somehow, no matter how much time or money has been spent workshopping the concept.

That’s why, instead of deciding that there’s no possible way to make a contribution, you should instead embrace your bad ideas and identify the small breakthroughs that come with them.

Imagine your favourite novel. Do you think that, within that novel, you could find a single sentence to rewrite that would make it better? How about a whole paragraph?

It’s easy to say no – after all, the book was likely written by a professional author, edited by a professional editor, and proofed and re-proofed several times before being published. But then again, nothing is perfect. Given enough time, a different perspective, or one of a host of many other parameters, you could probably find a sentence in that book that you could improve.

This is innovation in its rawest form – the reason being that it’s much easier to tweak something than it is to make something new. In fact, most ideas that solve a new problem are usually a combination of existing ideas – many of which might seem bad to begin with on their own.

By focusing on the lessons that bad ideas teach us, we use them as stepping stones to find our path towards the outcomes we’re seeking. There are several ways to help us do this.

Think of ideas as strategies, not solutions: Reframe the idea in your mind as your current, best strategy for dealing with a problem. The next iteration might be drastic or barely noticeable – but never final.

Resist the urge to reset: The next time you run into an issue that seems like the death of your idea, challenge yourself to push just a little further than you normally would. Even if you can’t find a solution, you might find an adjacent thought worth your time.

Watch and Listen: A so-called final decision should not turn you deaf and blind to the alternatives. The information that comes along after a decision could result in the next great version of your idea – but only if you keep your ears open.

Of course, in business, we often don’t have the time to make a bad idea good. Big, established companies are obsessive in their pursuit of finding good ideas to develop, and will quickly abandon what is deemed as a bad idea in order to save on resources. However, entrepreneurs often approach ideas and initiatives differently. They’re more willing to work the problem, often for much longer than a large company would find acceptable.

By seeing bad ideas not as a waste of time, but instead as a tool for discovering greater opportunities and learning important lessons, you might just find that small breakthrough that leads to your next great idea.

Joe Weppler / January 25, 2021

Four Benefits of Mobile Payments ­ ­ ­ For all Businesses

A major trend that has stemmed from the pandemic is contactless service. From signing a document to accepting a package, people do not want to touch anything that has been touched by another person. In-store shopping is an area that is harder to make contactless, but using a mobile payment system (MPOS) lets shoppers checkout easier and safer.

A mobile payment is a payment made through a portable electronic device, like a smartphone or tablet. It can be used for personal use to send or receive money or in a professional landscape to replace traditional POS systems.

Making payments contactless is only one of the benefits of mobile payment systems — listed below are a few more!

  1. Increase Sales

If you were to list three things the average consumer wants out of their shopping experience you would probably say: convenience, value, and speed. By meeting all three desires, mobile payments improve customer experience and increase sales.

Convenience is key when it comes to shopping. Consumers do not go to the store expecting to face an issue or delay. Mobile payment is one way to increase convenience, especially in remote locations. Typically, businesses in remote locations, like food trucks and farms, only accept cash because the POS systems do not work with their environment. Unfortunately, not accepting cards puts businesses at risk of losing important sales. Installing a mobile payment system lowers this risk, provides another convenience for the shopper and increases potential sales.

Value is added by letting shopper’s checkout anywhere in the store. Giving staff hand-held devices to process transactions will increase one-to-one engagement and customer satisfaction. Plus, mobile payments increase the speed at the checkout. Instead of having to punch in a PIN, count cash, or search for the right card, a shopper can tap their phone and be on their way. This speeds up the line and improves the shopping experience.

  1. Track Trends and Inventory

Tracking inventory can be a daunting task, especially for a small business. Mobile payments streamline inventory and sales by collecting all the data in one place. The data tracked by the MPOS helps the shop owner determine the demand of certain items daily.

For example, a coffee shop owner might see that, on Monday mornings, the shop sells out of banana bread quickly, but on Wednesdays they mainly sell chocolate chip cookies. This data will allow them to have the appropriate amount of product, make their customers happy, and reduce waste.

  1. More Security

Not only are mobile wallets safer for the consumer, but they also help protect the merchant from fraud. Since mobile wallets are often paired with biometric screening, such as a fingerprint scans, it is harder for cards and financial information to be stolen from the consumer, and stores can worry less about screening for fraud.

  1. Integrate with loyalty programs

The average consumer is a member of 14.8 loyalty programs, but only 18 percent engage with the programs in which they are enrolled.  A main reason consumers decide not to utilize points systems is because they do not want to search through their wallet at each store. This does not mean loyalty programs are redundant though — they just need to shift to the virtual world.

The same Forbes report found that 75 percent of consumers said they would be more likely to use an incentive program if it was connected to their smartphone. Integrating payment and points together makes collecting points easier and more efficient. The shopper only needs to scan their card and the points will be automatically added to their account.

Mobile payments have many benefits, and it may be time for your business to look into a MPOS system if you haven’t already.

Joe Weppler / January 18, 2021

Protecting your Business from Common Types of E-Commerce Fraud

It is no surprise that over the last few months, e-commerce use has skyrocketed. By mid-March, same-day shipping orders were up by 237 percent, and e-commerce orders in 2020 were up 110 percent over 2019.

But this trend is not new. The use of e-commerce has been steadily increasing since 2014, and by 2021 the e-commerce industry is expected to generate 4.5 trillion dollars annually and accounts for 16 percent of retail sales.

E-commerce offers consumers ease, speed and accessibility, but it is not all positive. As consumers switched to online shopping, fraudsters followed. It was estimated that by the end of 2020, online sales would generate $630 billion, but $12 billion of that would be lost to e-commerce fraudsters.

E-commerce fraud is defined as any fraud that is committed through an e-commerce platform. Fraudsters have developed new ways to steal money from consumers and businesses virtually. The top five ways are listed below.

Common Types of Fraud

  1. Card Testing

Card testing fraud can easily go undetected and is not normally discovered until it is too late. Card testing occurs when the fraudster steals a credit card number but does not know what the card limit is or if it works. To test the card, the fraudsters make numerous small purchases –usually using a bot to test multiple cards at once. When they know the card works, they make a bigger purchase. The fraud is not normally noticed until the bigger purchase is made, and at this point, it is too late to stop them and the business is out the money.

  1. Friendly Fraud

Friendly fraud, or chargeback fraud, occurs when a customer purchases an item online and requests a chargeback from the payment processor. The payment processor returns the money to the customer, but the retailer must pay the charge. Friendly fraud is one of the most common types of e-commerce fraud and by 2023 is expected to account for 130 billion USD in losses. Although most friendly fraud is a result of an honest claim, fraudsters take advantage of the system to get free items. For example, the fraudster can order an item and then claim it was never delivered, or that they canceled the order and ask for a refund.

Despite friendly fraud being prevalent in e-commerce, it is not unavoidable. Leaders in the FinTech industry believe the increase of friendly fraud stems from companies rushing to meet customer demands, instead of taking time to make sure the claims are legitimate.

  1. Refund Fraud

Refund fraud is committed when the fraudster makes an online purchase with a stolen credit card and then asks for a refund but claims the card has been canceled asks for a refund to be sent to another card. In the end, both the business and the credit card owner are out money, and the fraudster takes the money.

  1. Account Takeover

Account takeover fraud is a form of identity theft. The fraudster accesses a customer’s account –often through stealing information from e-commerce accounts or buying it on the dark web–and purchases items or services. Account takeover seems like it would be able to detect fraud, but as e-commerce develops, so too do methods of fraud. Fraudsters avoid being caught by converting money to bitcoin, making checks out to cash, and sending items to a random address where they can pick it up.

Account takeover is considered a serious form of identity theft and ends up harming both the consumer and the business. When a business is used as a pawn in an account takeover scheme, customers view them as a security risk and avoid purchasing their products online. However, the business and the consumer are rarely at fault. The fraudsters who commit these crimes are highly skilled and can hack into even the safest systems.

  1. Transaction Laundering

Transaction laundering accounts for 200 billion dollars in losses a year and comes in many forms. Money laundering via an e-commerce business is like money laundering through a brick-and-motor store. The fraudsters use businesses to process illegitimate funds and convert it into ‘clean money.

There are three main methods used to launder money through e-commerce businesses: front companies, pass-through companies, and funnel accounts.

Four Ways to Fight Fraud

  1. Fraud Detection Solutions

Businesses concerned about fraud can hire a third-party service specializing in monitoring and flagging transactions. This type of service is good for any size business but is often most beneficial for smaller businesses that do not have enough resources or time to dedicate to monitoring for fraud.

  1. PCI Compliance

The Payment Card Industry Security Standard (PCI DDS) is a set of requirements for businesses to follow to ensure they are securely storing credit card information. All businesses are required to follow the requirements to prevent fraud and protect consumers and businesses.

  1. AI Bots

AI bots are usually used to detect money laundering because they can quickly sort through transactions and flag any discrepancies. Normally, AI bots are used in tandem with people. The AI will go through and pull any suspicious activity and then people will go through the suspicious accounts.

  1. Blacklists

To fight fraud, many businesses have created ‘blacklists’ to ban any customer from shopping on their website. Once the businesses have detected a customer “testing” credit cards on their site, they can add them to the list, and block them from shopping again.

Joe Weppler / January 16, 2021

The counterintuitive way to be more persuasive

If you’ve ever sold anything, you’re probably familiar with the concept of perceived value – the customer’s perception of a product or service in comparison to a competitor’s. Perceived value dictates what price the public is willing to pay for a service – and it doesn’t always line up with an item or service’s actual value.

The ‘dilution effect’ is the name given to a cognitive quirk that shapes our perceived value of any given set. This is because our minds don’t add together information, but instead they average it. Would you rather buy a smaller dish set with everything in pristine condition, or a larger one with several broken pieces? According to the research, the answer is overwhelmingly the smaller one – even if you’ll get more pieces overall with the larger set, and even at a reduced price.

The same concept can be applied to influencing others.  Adding weaker, less compelling arguments to support your main point can actually reduce the weight of your overall argument!

To learn more, watch The Counterintuitive Way to be More Persuasive by Niro Sivanathan, presented by TED.

Joe Weppler / January 12, 2021

Appealing to the Online Shopper: How to Upgrade Your Website and Boost Sales.

Gone are the days of casually strolling through the mall, sipping a coffee, and window shopping. Now consumers ‘window shop’ online before committing to a purchase. To keep up with consumer habits and turn casual visitors into return shoppers, brands need to upgrade their e-commerce platforms.

A website’s design is an essential component of an e-commerce sale. A well-designed website allows the shopper to easily find what they are looking for without feeling lost or overwhelmed. If a website is poorly designed, shoppers will quickly move on to the next to find what they are looking for.

To help your business upgrade your website, we have put together a list of six key components of a well-designed, user-friendly website.

  1. Keep it Simple

Have you ever visited a store and felt instantly overwhelmed by the lights, music or layout? The same feelings can arise when trying to shop on a poorly designed website.

A website should welcome the consumer. Not scare them away.

The first page a consumer sees when they click on your website is the equivalent of a storefront. It should represent your brand, present your best products, and be pleasing to the eye.

Here are some quick tips to help create a welcoming site:

  • Pick an on-brand color scheme using only 1-3 colors.
  • Use high-quality images.
  • Use colors to emphasize certain elements (i.e add to cart, checkout, cancel, search).
  • Don’t put too much content. Allow for empty space.
  1. Easy to Navigate

A properly designed website is easy to navigate. Shoppers do not want to click through five different pages to find what they want to buy. They should be able to find what they want within three clicks.

Provide visual cues, such as color contrasting, to draw attention to important elements and guide the shopper through the site. Organize products into categories and list them in a sidebar. Lastly, use simple language when labeling products so they are searchable.

  1. Make it Quick

A slow webpage is the kryptonite of the e-commerce world. If a webpage does not load quickly, 54 percent of shoppers will leave the website and look elsewhere. How slow is too slow? A recent study found 80 percent of shoppers expect a webpage to load within ten seconds.

  1. Create a Hassle-Free Checkout

A long e-commerce checkout experience is just as disheartening as a long line-up at a store. On average, eight out of 10 consumers will abandon their carts at the checkout. Creating a short and effortless checkout experience is pivotal to a successful e-commerce site and limiting the dreaded abandoned cart.

Customers are more likely to give up if they are forced to fill out a lot of information. Allowing shoppers to checkout out as a guest speeds up the checkout process. Guest checkout pleases the shopper and lets you reengage them through email campaigns. It is a win-win.

Transparency is an important aspect of an effortless checkout. If your website appears sketchy or dishonest, customers are less likely to complete their purchase. To increase trust, provide as much information as you can about pricing, taxes, and other fees.

  1. Be Informative

Do not rely on images to sell your products. To make up for the loss of an in-person experience, your website should provide as much information as possible about your products or service.

Using a combination of images, videos, text, and reviews will help the consumer decide if the product is right for them.

  1. Mobile Friendly

If you have ever spent five minutes trying to press a small button on a non-mobile-compatible website, you will understand the importance of this step.

If your website is not mobile-friendly, you risk missing out on multiple sales. In 2020, 45 percent of e-commerce revenue in America came from mobile sales. To cater to these consumers, companies need to make sure their websites are mobile compatible.