OUR LATEST INSIGHTS

Up to date, high-level business information that is relevant to our clients and contacts, helping keep up to date on the ver-changing business world of today.

[email protected] / August 13, 2024

Recommendation Letter for Windy City Signs and Graphics

To whom it may concern,

I am pleased to be writing this letter of recommendation on behalf of a great business: Windy City Signs and Graphics. Based in Chicago, Illinois, Windy City Signs and Graphics is a custom sign manufacturer specializing in all aspects of business-to-business signage.

At Windy City Signs and Graphics, you will find a wide range of options available to be used to promote your business. As a full-service sign company, they make all their signs from scratch. From interior and exterior signage to vinyl graphics and vehicle wraps, Windy City Signs and Graphics does it all.

With sign companies, the right team can make a world of difference. Windy City Signs and Graphics’ team consists of some of the best sign professionals in Chicago, Illinois. Each one continuously strives to hone their skills and expand their technical knowledge. As a result, each of their products is immaculately designed and made to exceed your expectations.

I would enthusiastically suggest that any business that needs to revamp their signage must check out Windy City Signs and Graphics. Their high quality, diverse options and exceptional team makes Windy City Signs and Graphics that optimal choice for all promotional signage solutions.

Sincerely,

Shane K. Murphy
Strategic-Partner
Schooley Mitchell

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[email protected] / August 12, 2024

Check out Kel Tren WaterCare

Arsenic, chlorides, PFOA chemicals, lead, sulfates… As a resident of Mercer or Monmouth County, NJ or Bucks County, PA, you probably don’t realize that your drinking water can be contaminated by any or all of these things. Kel Tren WaterCare can provide a professional water quality test at your home, then recommend the proper treatment to ensure your water supply is safe to use and consume.

 

[email protected] / August 8, 2024

Schooley Mitchell Spotlight S.O. Creative

S.O. Creative: Where Creativity and Fun Meets Growth and Quality

When it comes to running her business, Sherri Oldham is not all about the money:

“I want to have fun. That’s why I’m in this business. To me it’s about having a good time, doing a good job, and creating great work,” Sherri elaborated.

Sherri is the president and creative director behind S.O. Creative: an award-winning, Houston-based branding and marketing agency. With a track record of over 25 years, S.O. Creative builds brands by focusing on the uniqueness of each client and building a strategy that delivers long-term sales results.

S.O. Creative sets their clients up for success through the many services they provide, including marketing strategy, brand development, creative development, digital marketing, and website development. S.O. Creative’s clientele is varied, but they specialize in handling clients in the renewable energy, chemicals, oil and gas, specialized construction, and trucking and logistics industries.
Sherri has decades of experience working in the brand-making industry. After spending her time at the major agencies in Houston, she set out to make a business of her own. That was the start of S.O. Creative. Today, she remains involved in every aspect of the agency, from client meetings to managing websites. The creative parts remain her favourite; helping clients see success through creative and innovative ideas.

“Its all about making the creative and deadline come together. Being in this business for a long time, I know how to get there faster.”

Luckily, Sherri isn’t alone in her pursuit of marketing mastery. S.O. Creative hosts a small team of four, but Sherri maintains close relationships with several high-quality freelancers in the industry. The personal approach that her team applies means S.O. Creative exceeds deadlines and expectations every time.

“Faster, clearer, without compromising the quality,” Sherri described.

However, maintaining a small company is not without its challenges.

“To get known is always a challenge. Clients want to get competitive bids, but the problem is we’re not selling widgets: you’re not always going to get the same quality of product, or the same scope of project.”

Moving forward, S.O. Creative is expanding on their digital services. In addition to website development and online advertising, S.O. Creative is beginning to employ A.I., video, and content creation to their collection of tools and services.

See how your brand can drive growth at their website: https://socreatives.com/

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Cal Wilson / August 7, 2024

Average cost of healthcare data breach nearly $10M

A new article from Healthcare Dive has taken a great look at the extra expense healthcare providers face when it comes to data breaches. You can read the whole article, here.

Here are a few of the key takeaways:

  • Healthcare remains the most expensive industry for responding to and recovering from data breaches, a rank the sector has held since 2011.
  • The average cost for a breach in the industry this year was $9.8 million, a decline from 2023 when the price tag reached $10.9 million.
  • Still, expenses from healthcare data breaches far outstrip other sectors. Finance, the second costliest industry for data breaches, reported an average cost of $6.1 million.

Investing in the proper software and practices to prioritize cyber-security is critical.