A readable, eye-catching website is a big asset to your business
In 2021, there are endless platforms and services to help you create a great website. In fact, having a legible, appealing website is a business necessity. If you are hesitant to invest in proper web design, or your website needs updating, you might be hurting your business.
Your website does a lot of work for you.
Even while you’re away from the office or the computer, your website is growing your business for you. It allows for 24/7 marketing and sales, if you accept payments online. It also provides a great central location for you to generate content creation, and link to all your social media platforms, which can help customers find you.
Another important thing that a functional, modern website offers is visitor analytics. Website traffic that captures site visitors’ information can lead to a deeper understanding of your audience. With that data you can build relationships with prospects, leads, and customers.
Mobile websites are key.
Every day, Google processes several billion searches. If you do not have a clear website with keywords to help people find you, potential customers are going to find your competitors before you. This is especially true if your website isn’t mobile friendly.
A usable, mobile friendly website is a bigger asset for you than investing in an app. This is because, according to Entrepreneur, users are more likely to search in a browser than an app store for what they’re looking for. Likewise, mobile search engine traffic has surpassed desktop traffic since 2017, so being accessible for smartphone users is just smart business.
SEO helps your business.
Search Engine Optimization, or SEO, are strategies taken to make sure your website and content appear in Google searches. There is a lot of advice online and professionals who specialize in SEO, but just a few of the important steps are strategizing key words, simplifying URLs, and, in general, publishing content that is search engine friendly.
SEO is very important, because 92 percent of web searchers select businesses on the first page of local search results. If you can manage to appear on the first page of Google’s search results, this will see a huge increase in website traffic, and, hopefully, customers.
Good web design is crucial.
Your website is like an online storefront. It should be clear, easy to read, and tell the visitor everything they need to know about your brand and what you offer.
There are a lot of important pieces to making your website effective:
- Approximately 90 percent of visitors will jump straight to a company’s products/services page — so you want to make sure this is especially well worded and attractive.
- Establish yourself as an expert or industry authority — when browsing, potential customers will likely come across your competition’s webpages as well.
- Make business information easy to find.
- Invest in attractive, forward-thinking web design — an estimated 38 percent of people will disengage with a website if they find the design unattractive.
Don’t cut corners on your online presence.
In today’s landscape, your website is going to be the first impression many potential customers and contacts will have with your business. It’s not a place to become antiquated or unclear. Do your business a favor and invest in an effective website.
