A fantastic new article in Dental Economics outlines how dental practices can attract new patients by working with nearby gyms. You can read that, here, or view it as a PDF.

Here are a few of the key takeaways:

• Making the right contact at the gym in crucial.
• Choosing a gym based on key demographics will determine the success of this effort.
• Ensure that all necessary resources—such as informational brochures, free samples, and promotional materials—are available in sufficient quantities at the gym.